Founded by8 weeks. From idea to ₹1L+ in revenue.
An eight-week venture-building experience: build, launch, sell, grow and pitch your own business. Work towards ₹1 lakh+ in team revenue.
Learn business by building one. Take a product idea to a live store, make decisions as a team, and learn from real customers.
D2C means direct-to-consumer. Put simply: you build a brand and sell directly to your customers.
From finding a supplier to setting up your storefront.
Set up your stall, pitch your product and turn customer conversations into sales.
From product discovery to investor pitch. Each week, workshops and mentoring help you build the next part of your business.
Explore your week-by-week playbook Swipe, scroll, or use the arrows
YOU LEAVE WITHA product shortlist, supplier choice and initial unit economics.
YOU LEAVE WITHA named brand and a working online storefront.
YOU LEAVE WITHLive content, campaigns and a plan to reach customers.
YOU LEAVE WITHNew sales channels and real customer conversations.
YOU LEAVE WITHA sharper growth plan grounded in real performance.
YOU LEAVE WITHA market-ready stall and the first version of your pitch.
YOU LEAVE WITHSales, feedback and proof from real customers.
YOU LEAVE WITHA real venture story, evidence of execution and a pitch you can stand behind.
Meet the businesses built by IVB’s undergraduate students in the D2C Challenge. From fashion to pet care, these teams turned ideas into products people paid for.
Built by students. Bought by customers.Explore five student ventures
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Built byDebraj Giri
Winner · D2C Challenge 2026
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A premium sporting merchandise brand.
Built byDev Patel, Bhavya Jain, Bhumi Singh & Arahan
First Sale
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A D2C lifestyle brand making socks a statement fashion piece.
Built byVedant Sharma, Raina Bhageracha & Shahbaz
Best Social Media
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Built byPrerak Gupta & Buddla Vamshi
DIY paw-printing kits for pet owners.
Built byArmaan, Veda, Kshitij & Dhruv
Dev Patel, Bhavya Jain, Bhumi Singh & Arahan
Vedant Sharma, Raina Bhageracha & Shahbaz
Shalu Sharma, Aditya Jamdade, Jayesh Choudhary, Archit Gupta & Aniket Humbe
Hari Anand, Thejus V, Anbuvil, Fiza Parveen & Mugunthan
Results from IVB’s undergraduate D2C Challenge. Individual team results vary; these are not guaranteed outcomes for the Grades 9–12 programme.
Build with founders and operators who know D2C. Get practical guidance on your product, store, marketing and pitch.
Our founders & mentors Explore the team
IVB FOUNDERNIT Trichy & IIM Calcutta
Venture capitalist who expanded his family business and went on to start a venture studio.
IVB FOUNDERSSN & IIM Calcutta
Content creator educating young people on finance, with experience in sales and marketing across FMCG and ed-tech.
Co-founder & CEO · columsproutAIBuilding AI shopping assistants that help D2C brands turn customer conversations into sales.
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Growth marketing · LoopgroBuilds growth systems for consumer brands, connecting positioning, creative and customer acquisition.
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Founder · GO DESiBuilt a consumer food brand around regional Indian flavours, with experience in FMCG sales and branding.
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Senior Advisor, Digital Growth · IncrementumXEntrepreneur and marketer with experience building consumer businesses and advising startups on growth.
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Brand & content · LoveLocalWorks across topical content, brand storytelling and social media strategy.
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Co-founder · Spotlight ScoutsDigital marketer and entrepreneur working across brand growth, performance marketing and customer acquisition.
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Ecommerce · DCGpacBrings experience in entrepreneurship, online sales and ecommerce operations.
View LinkedInYour brand, website, campaigns and pitch: proof of what you can do.
Practise leadership, communication and financial thinking through real business decisions.
A network of student founders, mentors and D2C experts.
Tell us about yourself and your interest in building a business.
Talk with the IVB team about your interests and motivation.
Receive your selection decision and next steps.
No. Your team will finalise its product and supplier in the first week. Bring your curiosity and a willingness to get involved.
D2C Lab is a hands-on venture-building competition. Teams build a real business, work towards a ₹1 lakh+ revenue goal, and finish with a presentation and investor pitch. Revenue and profits are not guaranteed.
Absolutely. Select “Parent / guardian” in the interest form and share your child's grade and school. The IVB team can help with programme questions before you make a decision.
The programme runs in teams of five. If you are enquiring individually, ask IVB about team formation and available options.
The programme fee is ₹40,000 per student. Each five-student team receives ₹40,000 in venture funding, shared by the team. Ask IVB for funding conditions, fee inclusions, and payment terms.
Choose one city: Chennai, Coimbatore or Madurai. Each has a separate cohort, so you attend the programme in your chosen city from 18 October to 6 December 2026. Most sessions are on Sundays, with workshops on two Saturdays and weekday virtual sessions during the Diwali break. Contact IVB for venue and session timings in your city.
Have an idea, or just the curiosity to start?
Tell us about yourself and take the first step.